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A BUSINESS PARABLE

The better you
perform, the more
invisible you become.

The novel that reveals why your great performance gets taken for granted. 

Buy the book
Available at Amazon · Read a sample
The Paradox of Excellence book cover
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Every check is a job done well. Customers stop noticing them. Then one thing breaks — and suddenly the only thing anyone can see is the bad news. That is the paradox of excellence.

THE STORY

A parable,
not a lecture.

In the tradition of The Goal and The Five Dysfunctions of a Team, the lessons arrive through story. You meet people leading a world-class company that does everything right — and yet they can't understand why their best customer suddenly fired them.

Over the course of the novel, its leaders discover that flawless execution hasn't made their value grow, it had rendered it invisible. After decades of great performance, the team was caught by surprise when a single, small mistake caused such a drastic customer reaction. 

By the last page you won't just understand the paradox. You'll recognize it sitting quietly inside your own organization, and know how to fix it. 

WHAT YOU'LL LEARN

How to make your value visible again.

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FROM THE BOOK

"They can't be leaving us over this one issue. There has to be something else going on...Okay, so we made a mistake, but if the relationship were better, this one problem wouldn't have brought on such a severe response."

Carolyn Arnold
VP Operations
PRAISE

What leaders said.

THE STRATEGISTS

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SELECTED BOOKS
THE OPERATORS WHO LIVED IT

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Titles reflect roles held at the time of the original endorsement.
FROM READERS
4.4
★★★★★
across 22 ratings on Amazon
★★★★★

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THE AUTHORS

David Mosby & Michael Weissman

David Mosby
Co-author

David Mosby is a business builder with a gift for finding hidden value—the untapped assets, the overlooked strengths, the people whose potential hasn't yet been given room to grow. Over his career he has launched five ventures, raised $7 million for two SaaS firms, and led a public company through 25x market-cap growth. Across his career he has worked with companies like Bank of America, Citibank, DHL, Qualcomm, and Starbucks.

For more than a decade he has trained over 500 entrepreneurs, helping founders build stronger, more successful ventures. His gift is creating a vision others can see themselves in—one that turns strategy into shared momentum.

Michael Weissman
Co-author

Michael Weissman writes parables to encourage the people the world tends to overlook. Over four decades he has engineered more than $1 billion in revenue growth, earned more than fifty creative and marketing awards, holds nine U.S. patents, and has helped hundreds of companies, including Apple, Amazon, and Adobe, see what was true about their work.

He is also the author of The Abiding Tree, a parable about staying rooted and drawing strength from a source deeper than circumstance.

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Stop being invisible.

Read the parable that helps you make great work seen — before the only signal left is bad news.

Buy the book on Amazon Read a sample chapter
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